| Story | With the wildfires raging on in Canada, and life-threatening floods and hurricanes impacting people’s lives like never before, the constant barrage of bad news we’re seeing has no end in sight. Vox recently reported that only 6% of news articles convey positive uplifting news while the other 94% spread headlines denoting fear and sadness, encouraging “doomscrolling.” Travelers' new campaign “Who Cares” is the counterpoint to doomscrolling and negative headlines, using real data to highlight the number of Americans who are helping others each year, especially during these trying times. Travelers believes remarkable things happen when people care, and this campaign is a call to motivate others to continue to help one another to make a difference, as our work is far from over. The new brand platform is born from the values and point-of-view of Travelers CEO Alan Schnitzer, who has said that now more than ever, “polarization and intolerance deserve our attention, because both common sense and history teach us that the best way to deal with big challenges – maybe the only way – is together.” |