| Title | Don’t Just Bet. Choose Wisely. |
| Agency | Above+Beyond |
| Campaign | Don’t Just Bet. Choose Wisely. |
| Advertiser | BoyleSports |
| Brand | BoyleSports |
| Date of First Broadcast/Publication | 2023 / 9 |
| Business Sector | Lottery & Gambling |
| Tagline | Don’t Just Bet. Choose Wisely. |
| Story | Irish bookmaker BoyleSports explores the many variables that may impact sport and the bet someone places in their new ad "Don't just bet. Choose wisely". This campaign dramatises the impact of rain and shows how, when it comes to great sporting events, rain doesn’t care. To some, rain is a positive, for others it’s a nightmare. So, while rain doesn’t care, the person placing the bet should, and that’s why they should choose wisely. |
| Media Type | Television |
| Length | |
| Market | Ireland |
| Network | Worldwide Partners, Inc. |