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Lucky Generals has been appointed as the creative agency for Uswitch, the UK-based price comparison site and switching service.

The agency won the account following a competitive pitch run by the AAR against Atomic and St Luke’s. There was no incumbent agency. 

Lucky Generals has been charged with building a bold new long-term creative platform that will work across all touchpoints and cement Uswitch as the nation’s favourite way to choose and manage home-life essentials, from broadband and mobile to energy suppliers.

It will position Uswitch as a consumer champion at a time when the energy market is returning to competitive offerings, and customers are looking to re-evaluate their current energy suppliers.

Uswitch chose Lucky Generals because of its history of building effective, fame-driving creative platforms for huge household names in crowded markets.

Rachael Pollard, Chief Marketing Officer at Uswitch, said: “We want to re-enter the market this year with a bold, new, long-term creative platform that enables us to bring what’s different about Uswitch to life in a memorable and impactful way so that we can help people all over the nation to get a better deal on their home-life essentials. When we saw Lucky Generals’ idea, we knew immediately that they understood not only our offering but our relationship with our customers and we can’t wait to begin our partnership with them .”

Vickie Ridley at Lucky Generals said: “We are at our best when working with ambitious clients who are on a mission, and from the moment we met the team at Uswitch, we were left with absolutely no doubt that that’s the kind of team they are! We are so thrilled to have been selected as their agency partner, and are so excited for all that is to come.”