Agency staff around the world are being asked to take part in a survey that aims to assess the industry’s corporate responsibility performance.
The survey was launched by ACT Responsible in partnership with Nielsen. ACT (Advertising Community Together) was founded after 9/11 to inspire, promote and unite the industry to share good practices on social responsibility and sustainable development.
ACT has called on all industry representatives to take part in order to make the survey as comprehensive as possible. See the survey here.
ACT co-founder Isa Kurata said the survey continued the organization’s mission to encourage agencies to “walk the talk” and “take action on what is essential to the survival of our planet, our society, our industry, our companies, our brands, our people”. She added: “The idea is to allow everyone to share their views and inspire some to focus on areas that they hadn’t thought of.”
The voice of the industry
The ACT Responsible Survey takes less than 30 minutes to fill in and covers environment, social, company, and product responsibility, as well as a section on good practices and success stories. It’s available in several languages.
“The voice of everyone from the industry is essential, across all levels of management, from big networks to independent agencies across all countries, to achieve a representative understanding that will be useful to all actors of the advertising community,” said co-founder Sophie Guerinet.
As a lighthearted way of prompting people to complete the survey, ACT will give participants access to a weekly draw for items from fashion upcycling brand Ecoalf, as well as a donation to an NGO of their choice.
The survey is conducted with the participation of ACT’s advisory board, which includes the IAA, Cannes Lions, Havas Group, Interpublic Group (IPG) Publicis Groupe, WPP, Anomaly, FCB, Grey Group, McCann Worldgroup, TBWA Worldwide and Wunderman Thompson, with the support of the 4A’s, the European Association of Communication Agencies (EACA) and the French Association of Communication Agencies (AACC).
