Company Overview

GIBORY CONSULTANT helps a wide range of companies and organizations to select the right marketing & communications professionals: agencies, consultants and executives. Founded in 1987, Gibory Consultant is the leading search consultant in France, serving clients globally through AAR network in 12 countries.

EXPERIENCE: Over the past years, Gibory Consultant monitored more than 1500 agency search missions and offers its clients the best in depth knowledge of the French market. With a team of 12 people, Gibory developed a true expertise in the various communications disciplines: advertising, relational marketing, sales promotion, interactive, media buying, corporate communications & PR, design, research, production and printing services. In September 2002, the company has launched a new service "Gibory Flexibility", an innovative executive interim solution to help advertisers and agencies to optimize their HR management and costs. Gibory Media 3.0, a new offer designed to help advertisers to select and recruit the best on & off line media players has been launched in November 2007.

More than 450 companies, big and small, trust Gibory Consultant and rely on its unique database. 38% of “CAC 40” listed companies belong to our clients list.

PHILOSOPHY:

We strongly believe that the best relationship between advertisers and their agencies is based on a true cultural fit, which is essential for building a long lasting and exciting common success.

BACKGROUND:

The Advertising Agency Register began in the U.K. in 1975. Sabine Gibory, working with the founder, introduced the concept to France. in 1985 opening Gibory Consultant, rue des Mathurins in Paris. Today, AAR Partners continues the tradition of matching clients with the right agencies for their business. The name change to AAR Partners reflects the wide range of consultancy services now offered at the request of our clients.

SERVICES:

Audit & consulting: Communication strategy definition, assessment of corporate image, positioning, communication/marketing organisational audits, our network of consultants and experts is at our disposal to design and implement change strategies.

Agency Review and Search: Gibory Consultant finds the right marketing and corporate communications partner in advertising, integrated communications, Interactive, media, marketing services, PR & Corporate communications, B to B, Corporate identity and design, publishing, healthcare…

Compensation & contracts negotiation: Analysis and structuring. Gibory Consultant performs complete client agency financial agreements including performance-based remuneration, all designed to add value.

Executive search: Over the years, Gibory has developed for advertisers a search and selection customized service, specialized in the various executives, positions in the field of marketing and communications.

Executive Interim: In partnership with Minerve SAS, Gibory can help clients to absorb activity picks, replace executives during vacations, sickness, maternity leaves. This service encompasses both analysis of needs, selection and assessment of candidates, and flexible employment solutions for short and medium term assignments.

Mergers & Acquisitions: Gibory Consultant provides M&A services to independent agencies and advertising groups

GIBORY CONSULTANT PROFILE: Gibory Consultant serves a diverse group of clients with annual marketing budgets of Euro 0.5 billion to Euro 100.000. Gibory Consultant has served virtually every industry including consumer-packaged goods, business-to-business, high tech and service industries and administrations. Some recent clients include: Aéroport de Paris, Alliance Boots, Apple, Adidas,Amazon.fr, BNP Paribas, BDF Nivea, BHV, Canon, Crédit Agricole, Crédit Foncier, Carrefour, Disneyland Paris, Dyson, Electricité de France, Essilor, Eurotunnel, France telecom, French Minister of Finance, Galeries Lafayette, GDF Suez, Illy, La Poste, Levi's, Louis Vuitton, MC Donald’s, Mars, Microsoft, Orange, PPR, Pirelli, Porsche, Poweo, PriceWaterHouseCoopers, RATP, Remy Martin, RJ Reynolds , Saint Gobain, Sanford (Parker, Waterman…), Schneider Electrics, Schweppes, Shell Distribution, Speedy, Syngenta, Total, Yahoo, Unicef…

GLOBAL COVERAGE: The Paris office services clients all over the world. International searches are conducted by working with affiliated AAR offices in Australia, Austria, Belgium, Czech Republic, Germany, , the Netherlands, Spain, South Africa, Singapore, UK, USA. Gibory is represented in Brazil, Korea and China through local business partners.