| Title | The Lagom Collection |
| Agency | Proximity London |
| Campaign | The Lagom Collection |
| Advertiser | IKEA |
| Brand | IKEA |
| Posted | April 2019 |
| Business Sector | Home Appliances, Furniture & Gardening |
| Tagline | Make Your Own Trellis |
| Story | Ikea’s new ‘Lagom Collection’ features a range of ‘products’ that don’t cost a thing. From upcycling empty jars to repurposing tins and making your own trellis, the collection features a series of inspirational ideas and tips to help people live more sustainably. Inspired by the Lagom philosophy, which means ‘using just the right amount to live’, the collection demonstrates how simple changes can give pre-owned products a new lease of life and help people to live more Lagom. An integrated campaign, which includes email and social elements, launches the collection. |
| Media Type | |
| Executive Creative Director | John Treacy |
| Creative Director, Copywriter | Ian Cochran |
| Art Director | Jay Packham |
| Designer | Kirsty Ireton |
| Copywriter | Tom Hughes |
| Business Director | Zoe Jones |
| Account Director | Francesca Kendle |
| Account Manager | Alice Kenyon |
| Senior Planner | Chloe McMahon |
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