Spotify - "The Spotify Effect: Digital Poster"

FCB Worldwide

FCB Worldwide New York, United States

557

Brand: Spotify
Country: United States

Advertiser: Spotify

Title	The Spotify Effect: Digital Poster
Agency	FCB Worldwide
Campaign	The Spotify Effect
Advertiser	Spotify
Brand	Spotify
Date of First Broadcast/Publication	2024 / 4
Business Sector	Internet Sites (Excluding ISPs) / Apps.
Story	Did you know that people are 15% happier and more relaxed after streaming audio on Spotify vs. scrolling on social media? On Spotify, our users are fully immersed and become a more positive version of themselves – happier, more informed and more connected to their emotions. Advertisers benefit from that halo effect, resulting in greater impact for their brand – that’s The Spotify Effect. Now, just in time for NewFronts, when the ad industry flocks to NYC, Spotify Advertising is launching its latest brand campaign that shines a light on The Spotify Effect. Through digital OOH, Spotify will speak directly to brand marketers and media buyers with ads featuring songs from some of the biggest creators on Spotify, illustrating how on other platforms, ads wash over people while they’re mindlessly scrolling. On Spotify, our content actually makes people feel something, which makes advertising work better. One ad proclaims that a marketing strategy without Spotify sounds like ‘Whatever’ by Kygo/Ava Max, while a marketing plan with Spotify is ‘Big Energy’ by Latto.
Media Type	Outdoor/Out of Home
Length	45 seconds
Chief Creative Officer	Tara O
Chief Creative Officer	Michael Aimette
EVP	Tara O
EVP	Gary Resch
Executive Creative Director	Tara O
Executive Creative Director	Gary Resch
Associate Creative Director	Tara O
Associate Creative Director	Roxane Schneider
Associate Creative Director	Pieter Claeys
Art Supervisor	Tara O
Art Supervisor	Matthew Sy
Art Supervisor	Jenq Cheng
Design	Tara O
Design	Matthew Sy
Design	Jenq Cheng
Creative Director	Tara O
Creative Director	Simon Dolsten
Design Director	Tara O
Design Director	Eric Benitez
Art Director	Tara O
Art Director	Victoria Rocha
Designer	Tara O
SVP	Tara O
SVP	Nick Williams
Head of Production	Tara O
Head of Production	Nick Williams
Content	Tara O
Content	Nick Williams
Studio Director	Tara O
Studio Director	Jackie Helfgott
Director of Business Affairs	Tara O
Director of Business Affairs	Janice Katz
SVP	Tara Graff
Group Account Director	Tara O
Group Account Director	Tara Graff
Management Supervisor	Tara O
Management Supervisor	Jessie Gwilt
Chief Strategy Officer	Tara O
Chief Strategy Officer	Todd Sussman
Strategy Director	Tara O
Strategy Director	Kelsey Steele
Strategist	Tara O
Strategist	Michael Schonfeld
Animation/3D	Tara O
Animation/3D	Andy Kennedy
Designer	Andy Kennedy
Creative Partner	Danilo Boer
Scenic Designer	Simon Fernandes
Art Director / Designer	Vitor Favero
Integrated Producer	Margot Meyerhoff
Post Production	Matt Klein
Project Manager	Stefany Garcia