Free Press Unlimited - "The Erased"

180 Amsterdam

180 Amsterdam Amsterdam, Netherlands

Awards

1722

This ad is part of the ACT Responsible Collection

Brand: Free Press Unlimited
Country: Netherlands

Advertiser: Free Press Unlimited

Title	The Erased
Brief	The Erased Font is specifically designed to make censorship visible by erasing one word for each journalist who has been imprisoned.The font uses "ligatures", a traditional feature in typography, in a creative way to automatically censor words when the font is selected. Each erased word is connected to an imprisoned journalist and represents the topics they reported on. By using the open-source platform GitHub, we made it easy for everyone to use the Erased font. With our developed "erase toggle", users could seamlessly integrate the font into their websites to help spread awareness about censorship around the world. The idea finds a new and smart way to make censorship - almost invisible by definition - visible. It makes the frustration of having the truth kept from you tangible and addresses the larger issue of journalists being imprisoned. It makes an important point: the end of free press spells the end of truth.
Agency	180 Amsterdam
Campaign	The Erased
Advertiser	Free Press Unlimited
Brand	Free Press Unlimited
Date of First Broadcast/Publication	2023 / 5
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	The Erased: the font making news censorship visible.
Media Type	Case Study
Executive Creative Director	Pol Hoenderboom
Creative Director	Marlon von Franquemont
Creative Director	Reinier Gorissen
Creative Director	Jeena van der Heul
Art Director	Artur Dias
Chief Creative Officer	Kalle Hellzen
Account Director	Neeltje Prevo
Strategy Director	Rene van der Hoofd
Design Intern	Pip van Gelderen
Art Director	Tobias van Kemper
Executive Creative Director	Martijn van der Does