Title | AXE ft. BZRP |
Agency | LOLA MullenLowe |
Campaign | AXE ft. BZRP |
Advertiser | Unilever |
Brand | Axe |
Date of First Broadcast/Publication | 2023 / 9 |
Business Sector | Deodorants |
Philosophy | LOLA MullenLowe, Bizarrap, and AXE came together in an unexpected collaboration to remix one of their best fragrances: AXE BLACK REMIXED. The brand partnered with Bizarrap, the Argentine composer, producer, and current hit-maker, to add a fresh twist to their iconic fragrance. We're all familiar with the challenges that come with those initial moments of attraction. That's why AXE (& BIZA) are offering an amazing fragrance with an extra boost of confidence, this time by harnessing Biza's iconic 'hand-up' cheer-on gesture, which he extends to every artist that collaborates with him, and now even to an everyday guy. In the film, we witness a young man applying AXE's new fragrance, which features hints of frozen pear, cedarwood, and, unexpectedly, notes of BZRP. After applying the fragrance, a magical journey unfolds as the power of that fragrance takes the form of BZRP, who encourages our hero in every step of the way on getting with his crush. In the end, after a BZRP concert, it is she who catches a whiff of the incredible fragrance on the boy, and this time, she is surprised to see BZRP encouraging her to express her feelings for him as well. |
Media Type | Television |
Length | |
Advertising Manager | Caroline Gregory |
Advertising Manager | Francisco Cevasco |
Advertising Manager | Angel Martinez |
Advertising Manager | Miguel Ángel Ramírez |
Advertising Manager | Florencia Villar |
Executive Creative Director | Tomás Ostiglia |
Creative Director | Kevin Cabuli |
Creative Director | Jorge Zacher |
Copywriter | Natalia Chona |
Copywriter | Augusto Callegari |
Art Director | Natalia Cabrera |
Art Director | Pedro Mezzini |
Design Director | Yan Graller de Oliveira |
Managing Director | Tom Elliston |
Account Director | Catalina Aguirre |
Account Executive | Paula Portela |
Account Executive | Sofía Pérez-Arellano |
Head of Production | Felipe Calviño |
Agency Producer | Mariana Saro |
Public Relations | Enrique Caballero |
Public Relations | Eduardo Villanueva |
Agency | IPG Global |
Business Leader, Strategy | Federico Duberti |
Golbal Strategic Planner | Gerard Crichlow |
Director | Felipe Gómez Aparicio |
Director | Rocío Crudo |
Executive Producer | Ramón Corominas |
Executive Producer | Sete Ledo de Pablo |
Producer | Noelia lobo |
Line Producer | Foncho Rodríguez |
Director of Photography (DOP) | Pablo Guijarro |
Production Art Director | Edu Parrilla |
Wardrobe | Yolanda Leal |
Editor | Manuel Dondas |
Post Production | Blackout |
Post Production Coordinator | Monica Colomer |
Post Production Coordinator | Lupe Jiménez |
Actor / Celebrity | Bizarrap |