LYNX - "The Robbery"

LOLA MullenLowe

LOLA MullenLowe Madrid, Spain

5975

Brand: LYNX
Country: Spain

Advertiser: Unilever

Title	The Robbery
Agency	LOLA MullenLowe
Campaign	The Power of a Fragrance
Advertiser	Unilever
Brand	LYNX
Date of First Broadcast/Publication	2024 / 5
Business Sector	Deodorants
Story	With a rich history of using its fragrances to ignite attraction, LYNX presents "The Power of a Fragrance". The multi-market campaign taps into the rising trend* of dark humor seen on streaming channels such as Netflix and the like, featuring the LYNX Blue Lavender, a standout scent from the NEW Fine Fragrance Collection. Teaming up with the irreverent Lionel Goldstein, LYNX and LOLA Mullen-Lowe have taken humor to new heights to play with the power of fragrance. Goldstein's world is a blend of the absurd, the melancholic, and the comical, all while maintaining a sense of believability and relevance. Over the years, Goldstein has crafted a diverse portfolio of sharp and witty films, adding an extra layer of zest to the international advertising scene.
Media Type	Television
Length	81 seconds
Agency	MullenLowe NYC / MullenLowe Boston
Director	Lionel Goldstein
Editor	Manu Van Hove
Post Production	Bieke De Keersmaecker
Executive Producer	Eurydice Gysel
Post Grading	Olivier Ogneux
Director of Photography (DOP)	Grimm Vandekerckhove
Agency Producer	Felipe Calviño
Set Designer	Pepijn Van Looy
Creative Team	Pedro Mezzini
Producer	Lander Engels
Account Manager	Oscar Fernandez-Baca
Creative Director	Dante Zamboni
Casting	Sasha Robertson
Agency	Lola BURBAN
Executive Creative Director	Tomás Ostiglia
Design/Graphics	Dries Derycke
Creative Team	Augusto Callegari
Creative Director	Jorge Zacher
Creative Team	Lucía Villalva
Creative Team	Corina Martínez Panés
Sound	Senstudio
Production Company	Czar.be
Post Production	Czar.be