| Title | Parkinsounds |
| Agency | Havas São Paulo |
| Campaign | Parkinsounds |
| Advertiser | Teva Neuroscience |
| Brand | Teva Neuroscience |
| Date of First Broadcast/Publication | 2016 / 7 |
| Business Sector | Health & Pharmaceutical Products |
| Story | Parkinsounds teamed up with Spotify to help Parkinson’s patients overcome one of their biggest challenges: walking. Based on the scientifically proven concept that a musical rhythm can help patients synchronise and control their steps, the app creates the perfect soundtrack for each individual patient. The app first identifies an ideal pace, then users can select songs from a playlist with a similar rhythm and tempo. Walking just got easier and safer. |
| Media Type | Case Study |
| Length | |
| Creative Director | Diego Freitas |
| Copywriter | Murilo Battistella |
| Art Director | Takae Takahashi |