KFC x Cheetos - "New Crunchin' Cheese from KFC"

TBWA\RAAD

TBWA\RAAD Dubai, United Arab Emirates

5639

Brand: KFC x Cheetos
Country: Lebanon

Advertiser: KFC x Cheetos

Title	New Crunchin' Cheese from KFC
Agency	TBWA\RAAD
Campaign	Crunchin' Cheese
Advertiser	KFC x Cheetos
Brand	KFC x Cheetos
Date of First Broadcast/Publication	2024 / 4
Business Sector	Restaurants & Fast Food
Story	KFC has a reputation for pushing boundaries, and this collaboration with Cheetos is no exception. Teaming up with Cheetos, renowned for its bold and exciting flavors, KFC has created a fusion that's larger than life – guaranteed to leave consumers craving more. Imagine the crunchiest collaboration yet: where Original meets Crunchin' Cheese in the Colonel's Kitchen. It's a flavor showdown like no other, with Colonel Sanders and Chester the Cheetah leading the charge. Picture it: Flavor vs. Flavor. Crunch against Crunch. This tantalizing partnership is more than just a meal; it's a sensory explosion. With Finger Lickin' Good at its heart, KFC X Cheetos delivers a mouthwatering experience that defies expectations. This isn't just food; it's an event. What started with a series of teaser films and social media executions to build excitement – unveiling the iconic characters Colonel Sanders and Chester the Cheetah coming together – quickly evolved into a fully-fledged 360-degree campaign including TVC, digital, and OOH touchpoints that are captivating the audience. KFC Arabia and Cheetos are officially #PartnersInCrunch, and the results are nothing short of extraordinary. Buckle up – your taste buds are in for a wild ride!
Media Type	Television
Length	60 seconds
Chief Creative Officer	Walid Kanaan
Managing Director	Joe Lahham
Executive Creative Director	Frederico Roberto
Creative Director	Rodrigo Scapolan
Strategic Planner	Ramez Rahal
Account Director	Richard Rao
Executive Digital Director	Rony Skaf
Senior Producer	Natasha Oneto
Senior Producer	Abir Hanna
Producer	Alia Fakha
Social Copywriter	Sanele Ngubane
Senior Director	Diogo Seibert
Copywriter	Farida Abdel Aal
Account Director	Ahmed Hamza
Head of Content	Tony Kayouka
Senior Account Executive	George Oghgassian
Account Executive	Layla Adib
Social Media Manager	Hamza Khan
Social Media Executive	Rayan Hilal
Social Media Executive	Carol Younan
Digital Account Executive	Karim El Khoury
Digital Account Executive	Diala Toska
Manager of Communications	Romy Abdelnour
Communications Senior Director	Lea Moufarej
Content Creator	Ahmed Abouelnour
Finalizing	Kalaiselvan Mariyappna
Finalizing	Sugan Jeevarathinam
Finishing Coordinator	Steve Guiragossian
Graphic Designer	Dheepu Peter
Graphic Designer	Binoy Samuel
Designer	Smithesh Krishnan
Digital Design Lead	Leo Paul
Finishing Coordinator	Mike Thomas
Content Creator	Abdulrahman Hany
Retoucher	Girish Salpaya