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1
Canon x RNIB - Brent & Lawrence
Canon and RNIB partnered to create 'World Unseen', the brand's innovative, tactile exhibit designed to be accessible for partially-sighted individuals.
| Title | Brent & Lawrence |
| Agency | VML |
| Campaign | World Unseen |
| Advertiser | Canon Inc. |
| Brand | Canon x RNIB |
| Posted | March 2024 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Web Film |
| Length | |
| Creative Director | ..n S...ma Subscribers Only |
| Business Director | H....et Bu....an Subscribers Only |
| Senior Creative | J..h Ri.....son Subscribers Only |
| Senior Creative | A..x H....ck Subscribers Only |
| Executive Creative Director | ..m D..w Subscribers Only |
| Global Chief Creative Officer | ..s K....en Subscribers Only |
| Chief Creative Officer | S...e Al....ge Subscribers Only |
| PR Agency | Hil.......ton Subscribers Only |
| Associate Director | H...ah T...or Subscribers Only |
| Project Director | D...d A....ny Subscribers Only |
| UX Designer | J...ie A...s Subscribers Only |
| Creative Director | D...d S...ge Subscribers Only |
| Strategist | M...y F...t Subscribers Only |
| Strategy Director | K....el B...a Subscribers Only |
| Executive Strategy Director | S...n ..w Subscribers Only |
| Director | A..x B...op Subscribers Only |
2
Coach - Find Your Courage
Coach blurs the lines between digital and physical in this colorful CGI universe starring Lil Nas X and virtual influencer Imma!
| Title | Find Your Courage |
| Agency | Marcel |
| Campaign | Find Your Courage |
| Advertiser | Coach |
| Brand | Coach |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Philosophy (original language) | Subscribers Only |
| Media Type | Branded Content |
| Length | |
| Advertising Manager | S....ep S..h Subscribers Only |
| Client Creative Director | S...rt V...rs Subscribers Only |
| Advertising Manager | J..n Si......ein Subscribers Only |
| President | P...al N...im Subscribers Only |
| President | C....es Geo.......cot Subscribers Only |
| President | Y...i Gu......mov Subscribers Only |
| President | G...an Du....ux Subscribers Only |
| Managing Director | L...a E...ve Subscribers Only |
| Global Creative Director | R..y Ab....at Subscribers Only |
| Global Business Director | Na....ie .o D..g V..h Subscribers Only |
| Creative Team | J...en S....tt Subscribers Only |
| Creative Team | A....ey Ma.....vic Subscribers Only |
| Creative Team | J...s B...e Subscribers Only |
| Account Management Team | Q....in S....et Subscribers Only |
| Account Management Team | S...�ne R....dy Subscribers Only |
| Project Management | R..e C....et Subscribers Only |
| Project Management | Ma....de I...rt Subscribers Only |
| Strategic Planner | R...n H...an Subscribers Only |
| Production Company | P...p Subscribers Only |
| Director | V...ée D....el Subscribers Only |
| Chief Operator | ..t Al....er Subscribers Only |
| Photographer | C....ie E...an Subscribers Only |
| Post Production | Ma......ics Subscribers Only |
| Composition | A....at S...io Subscribers Only |
| Music / Sound Design | Pr.....ous Subscribers Only |
| Lead Sound and Music Producer | B...s J...ne Subscribers Only |
| Music Creative Director | Ch.....phe C....et Subscribers Only |
| Artist | A....at Subscribers Only |
| Artist | S...ha R..g Subscribers Only |
| Artist | P....pp T...m Subscribers Only |
| Actor / Celebrity | ..l ..s . Subscribers Only |
| Talent | C...la M...es Subscribers Only |
| Talent | Y....ji ..e Subscribers Only |
| Talent | K..ki Subscribers Only |
| Talent | .u J...an Subscribers Only |
3
Philips Avent - Share the care and give moms more time
Philips Avent and LePub marked the Daylight Saving Time change by taking over the virtual billboards in Times Square to raise awareness about the lack of time that moms of young children have.
| Title | Share the care and give moms more time |
| Agency | Le Pub |
| Campaign | Share the Care |
| Advertiser | Philips |
| Brand | Philips Avent |
| Posted | March 2024 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Web Film |
| Length | |
| Chief Creative Officer | M...s Ob.....ic Subscribers Only |
| Chief Strategy Officer | B..a Z....nn Subscribers Only |
| Strategy Director | Is....la Mu.....and Subscribers Only |
| Communications Planning Director | A..m L..z Subscribers Only |
| Executive Creative Director | Sa....ne .e g..f Subscribers Only |
| Executive Creative Director | J....ca K....en Subscribers Only |
| Art Director | B....ra R..n Subscribers Only |
| Digital Art Director | Al.....ro Gu.....ez Subscribers Only |
| Account Director | S...e K....en Subscribers Only |
| Executive Producer | Fr.....ca Z....ra Subscribers Only |
| Producer | N..o K..t Subscribers Only |
| Producer | T...a ..l ..a Subscribers Only |
| Producer | Ve....ca Bo.....lli Subscribers Only |
| Data Analyst | T...y M..i Subscribers Only |
| Strategy/Planning | M....na Ri....ri Subscribers Only |
| Data Analyst | H...a J....ik Subscribers Only |
| Global CEO LePub, CCO Publicis Worldwide | B...o Be....li Subscribers Only |
| Global CCO LePub | Cr.....na Bo.....ini Subscribers Only |
| Digital Copywriter | N....ay M....ev Subscribers Only |
| Senior Account Manager | J..k F...y Subscribers Only |
| Global Head of Data & Lab | ..e L....us Subscribers Only |
| Global Head of PR and Communication | Is....la C....ni Subscribers Only |
4
Campbell Company of Canada - Campbell’s pAIntings
Inspired by the work of Andy Warhol, Campbell's reimagines artwork of its iconic can through generative AI! Creative through Zulu Alpha Kilo.
| Title | Campbell’s pAIntings |
| Agency | Zulu Alpha Kilo |
| Campaign | Campbell’s pAIntings |
| Advertiser | Campbell's |
| Brand | Campbell Company of Canada |
| Date of First Broadcast/Publication | 2024 / 3 |
| Business Sector | Food |
| Story | Campbell Company of Canada is putting the AI in pAIntings with its latest marketing campaign aimed to help modernize its iconic red and white condensed soup can. The soup brand is leveraging generative artificial intelligence (AI) to reimagine artwork of its iconic can through various artistic styles, which will debut on social. For decades, Campbell’s has been a leading food brand and an art inspiration. The soup brand has brought to life engaging visualizations of how its famous red and white can could have been painted in a range of styles from the past, intended to reconnect Campbell’s with creativity. As part of their “Campbell’s pAIntings” campaign, the brand’s Instagram page @campbellcanada, will be transformed into a virtual gallery featuring over a dozen reimagined artistic AI outputs, to surprise and delight consumers and art lovers alike. The artwork will also pop up on transit shelters. |
| Media Type | Television |
| Length | |
| Agency | Zulu Alpha Kilo |
| Creative Chairman | Zak Mroueh |
| Chief Creative Officer | Brian Murray |
| Chief Creative Officer | Jenny Glover |
| Associate Creative Director | Michael Romaniuk |
| Art Director | Michael Romaniuk |
| Associate Creative Director | Marco Buchar |
| Copywriter | Marco Buchar |
| Account Manager | Alyssa Guttman |
| Executive Director | Sean Bell |
| Technology | Sean Bell |
| Strategy Team | Aurora Stewart de Peña |
| Agency Producer | Ola Stodulska |
| Agency Producer | Steven Czikk |
| Media Agency | Spark Foundry |
| Media Team | Christina Falconer |
| Media Team | Doyeon Kim |
| Media Team | Varun Oza |
| Post | Zulubot |
| Production Company | Zulubot |
| Post | Lena Hamady |
| Post | Sarah Dayus |
| Online Producer | Lena Hamady |
| Sound Design Company | Zulubot |
| Studio | Zulubot |
| Production Artist | Mila Lukezich |
| Executive Strategy Director | Heather Segal |
| Public Relations | spPR |
| PR | Sonia Prashar |
| PR | Aileen O’Sullivan |
| PR | Nikita Shivdasani |
| Editor | Oren Michaels |
| Mix Engineer | Oren Michaels |
| Studio Manager | Sandra Noto |
| Studio Manager | Henry Eugenio |
5
Milka - Milka Personalized Tunes
Ogilvy leveraged the power of AI to create an activation that allows fans to generate personalized short tunes from Dutch singer-rapper Snelle.
| Title | Milka Personalized Tunes |
| Agency | Ogilvy Social.Lab Netherlands |
| Campaign | Milka x AI |
| Advertiser | Milka |
| Brand | Milka |
| Posted | March 2024 |
| Business Sector | Subscribers Only |
| Media Type | Applications |
| Length | |
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