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20 NOV 2008                                        click here for details
NETHERLANDS  email this case study
adidas: Art as Inspiration
Sport stars illustrate how they overcame the impossible
RATED : Not rated                             
YOUR RATING : ☆ ☆ ☆ ☆ ☆
IDEAS : SPORTS LEGENDS, CELEBRITY ART, INSPIRATION, CHARITY AUCTION
TITLE : Where Sport Meets Art
BRAND : adidas
AGENCY : 180 Amsterdam
SUMMARY : The groundbreaking "Impossible is Nothing" campaign by 180 Amsterdam for adidas provided a rare, private look into the lives of famous sports stars with stories in their words and artwork about how they persevered.

A collection of more than thirty world-class athletes, the most notable being David Be .... more

ISRAEL  email this case study
Your Obituary Here
Blank ad against drunk driving serves as deadly reminder
RATED : Not rated                             
YOUR RATING : ☆ ☆ ☆ ☆ ☆
IDEAS : PSA, DRUNK DRIVING, NEWSPAPER ADS, ADJACENCIES
TITLE : Keglevich - Obituary
BRAND : Keglevich
AGENCY : McCann-Erickson Israel
SUMMARY : They say some ads write themselves. For an ad against drunk driving created by McCann-Erickson Israel, it was a case where the ad saying nothing said it all.

Foregoing all the obvious and oft-repeated warnings about how driving drunk can ruin lives and end in fatalities, the agency created a blank 15-c .... more

FINLAND  email this case study
Ugly Betty's Beautiful Buzz
Television Launch in Finland is a Pretty Picture
RATED :                             
YOUR RATING : ☆ ☆ ☆ ☆ ☆
IDEAS : TV PROGRAM MARKETING, CELEBRITY BRAND, UGLY IMPORT
TITLE : Ugly Betty Clothing
BRAND : Channel Four Finland
AGENCY : Hasan & Partners
SUMMARY : When they brought the U.S. television series "Ugly Betty" to Finland, Nelonen Media capitalized on the distinctive fashion sense of the program's star by creating a line of clothing strictly for promotional reasons. The unique and unmistakable oddity of the clothing collection was featured in outdoor adverti .... more

   
MEDIA AGENCY OF THE WEEK

  NETHERLANDS
  adidas: Art as Inspiration
   
Sport stars illustrate how they overcame the impossible  
 


  FINLAND
  Ugly Betty's Beautiful Buzz
   
Television Launch in Finland is a Pretty Picture  
 


 
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click here for details