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Agency Assessments International



Agency Assessments International
19 Buckingham Street
London, WC2N 6EF
U.K.
Phone 1: 020 7976 1300
Fax: 020 7976 1818
Country Phone Code: 44
E-mail: info@agencyassessments.com
WebSite: www.agencyassessments.com

New Business Contact:
Mr. David Wethey, Managing Director
E-mail: davidw@agencyassessments.com
Overview:

AAI is Europe's leading advisory consultancy on advertising and marketing communications agencies. Last year, we completed more than 50 assignments for client marketing and procurement professionals. These assignments covered nearly 100 countries. We attended more than 200 meetings with agencies, including 78 pitch presentations - and spoke at 17 conferences, seminars and workshops. We helped to negotiate client/agency contracts with a billing value of more than $500m. Our core business is to help companies search for and select agencies.


Services:

Agency Assessments was started by David Wethey in 1988. We worked then, as we work now, for client companies only - to provide completely objective advice. We have no commercial relationship with agencies. AAI was set up originally to help clients select advertising agencies in the UK and Ireland. In the intervening 15 years our business has expanded dramatically in both size and scope. Our remit now covers the full spectrum of marketing communication agencies including advertising, direct marketing / integrated, promotions, digital marketing, PR, media, design, production specialists and brand consultancy. Our services cover all aspects of the agency client relationship and we are recognized experts in this field contributing frequently to conferences, seminars and workshops. We have undertaken numerous European and global assignments, and last year over 50% of our revenue was derived from international projects.


Clients:
Alcoholic beverages
Bacardi - Martini
Bass
Chivas Regal
Guinness (GB, Ireland, Africa)
Hennessy
Kenya Breweries
Scottish Courage
Seagram
Wm Grant

Automotive
Honda
National Car Rental

B2B services
FlexJet
Regus

Clothing
IWS
Wrangler

Computers/ Microsoft
AST
Compaq
Dell
Microsoft

Energy & Utilities
An Post
BNFL
BP Europe
BP Oil
Nirex
Royal Mail
Shell International
Texaco
Thames Water
Financial Services
Abbey National
AIB
Axa
Bank of Ireland
Bank of Scotland
Gartmore
Halifax
Henderson Investors
JP Morgan
Liverpool Victoria
Lloyds Bowmaker
Lloyds TSB
Lombard
Midland Bank
NatWest
Norwich Union
Visa International
Woolwich

Food & Soft Drinks
Britvic
Cadbury
Campbell Soup
Cereal Partners
Danone
Ennis Foods
Heinz HP Foods
HP Bulmers
John West
Kerry Foods
McCain
McCormick's
McDonald's
Tetley
Tropicana

Household
Georgia-Pacific
Reckitt Benckiser
Leisure
BBC Radio 1
BSkyB
Columbia Tri-Star
HarperCollins
Linguaphone
Littlewoods Pools
Nat. Maritime Museum
Manchester United
Multichoice
News International
Twentieth Century Fox

New Media
Alta Vista
Scoot
StudyChoice
Two Way TV
Vizzavi

OTC & Pharma
Boots
Intercare
Smith & Nephew
Zeneca

Retail
B&Q
Coral
Debenhams
Littlewoods
Magnet
Next
Powerhouse
Radio Rentals
Sainsbury's Homebase
Superdrug
Woolworths

Telecoms
Cable & Wireless
Eircell
Eircom
Ericsson
Mercury

Travel & Tourism
Aer Lingus
Air New Zealand
Ansett Australian
Bass Hotels
easyJet
Eurostar
Eurotunnel
Irish, Indian and Jersey Tourist Boards
JMC
London Transport
National Maritime Museum
Thomas Cook
Thomson Travel