Overview:
VT Scan Group
(old name: Videotheque) founded in 1978, has introduced this “agency review”
consultancy approach in France and is market leader.
VT Scan advises advertisers and marketers to define optimal working
conditions (structure, process, contract, remuneration, incentives) with
marketing communications agencies, select the right partner for business growth
and then optimise their relationship.
>In order to better serve international advertisers, VT Scan is a founding partner of Scan International, a new
Communication Management Consultancy created in 2005 for the global or
multi-local service of international clients. Founding Partners of Scan
International are VT Scan (France), GrupoConsultores
(Spain/ Portugal/Brazil), Scan Management Consultants (Benelux), and Joanne
Davis Consulting (USA), all shareholders of Scan International BV–Amsterdam.
Country Partners are The Haystack Group (UK) and Cherrypicker
(Germany/Austria/Switzerland).
VT Scan Group staff is currently 14 people, with billings over $ 3
Million. Our employment policy is to
work only with senior consultants, almost all having significant agency
experience.
- Bernard
Petit, President/CEO VT Scan & VT
Scan Group
Background of 15 years as an adman, with top management positions
(CEO/Executive VP) in the Havas Group, Grey and McCann Erickson agencies;
after 14 years as an advertiser (Unilever).
- François
Fouasson (Associate, Advertising &
Communications agency search)
Experience of 19 years as an agency search consultant at VT Scan
- Fabrice
Valmier (Associate, Marketing Services, Publishing
and Communication agency Search)
12 years experience in Through The Line agencies with new Business focus;
joined VT Scan in 2002
- Valérie Bineau ( Consultant, 7 years experience in agencies and advertisers before VT Scan)
- Jean
Murzeau (VT Consulting)
"Before the brief" Consulting (Communication Audit, Brand &
Communication Architecture, Brand Positioning & Communication
Strategy, Brief Optimisation, Roster development) .20 years experience in
top agencies ( Publicis, Y&R, FCB, Havas ) - 10 years as a strategic
and marketing consultant
-
François Jourdan (VT Scan Group / Results International Consulting France)
Mergers & Acquisitions and Private Placement for the Communications
Industry Corporate Consulting. Member of Results International Consulting
Network.
Formerly independent consultant in mergers/acquisitions and corporate
consulting, François is Chartered Accountant, and has 12 years expertise
of financial matters, as CFO of Publicis/FCB Europe.
-
Florence Garnier (VT Efficiency/ APRAIS France)
Development & management of a business unit dedicated to Marcom
Relationship Assessment and Structures/Process Audit and Improvement,
including APRAIS France, an exclusive license from APRAIS Ltd. 17 years
Client experience (Bred, Cofinoga, Carrefour Group, 6 years Head of
Renault European Advertising Department .
- Nicolas Montantin (VT Efficiency / APRAIS France)
Senior Consultant of APRAIS France. 6 years experience as Consultant in Marcom Business Management with a focus on interactive applications.
Philosophy:
“ HELPING ADVERTISERS AND AGENCIES TO BETTER WORK TOGETHER””: ….FROM AGENCY SELECTION TO COMMUNICATION RE-ENGINEERING MANAGEMENT.
VT Scan provides state-of-the–art services designed to help advertisers to better manage their structures, working processes, relationships, selection process, contracts, remuneration issues, relationship evaluation, with agencies of all types, to deliver better efficacy of actions, better efficiency of work, more cost-effective use of their resources.
Services:
VT Scan’s historical core business is Agency Review & Selection. Market leader, we manage about 60 pitches a year. Our services cover the full spectrum of marketing communications agencies including Advertising, Direct Marketing, CRM, Sales Promotion, Interactive, Public Relations, Design, Corporate Identity, Event Marketing and Media.( in partnership with Excellence Media/Billetts
Starting from agency selection, we have gradually developed our business to better serve the interests of our clients, from “Before the brief” Consulting (ex: Communication & Structure audit, process review, talent evaluation) to “After the selection” Consulting (Ex: Agency/ client Relationship audit, Contract & Remuneration, etc.) through the added expertise of our VT Consulting and VT Efficiency specialized units.
Clients:
VT Scan Group works for clients of all sizes and categories, local , regional and global, and has been handling more than 1500 selections, currently on a trend of around 60 per year. This is a sélection of our most recent assignments (as from 2005)
| FMCG’s | Arena, Aviko, Bonduelle, Bordeaux Wines, Castel Wines, Cedus (Sugar Board), Chanel/Bourjois, Cognac Board, ColorStop, Cotes du Rhone Wines ,Damart, Danone, Decayeux, Etam , FF Spiritueux, Gervais, Gervita, Groupe Chantelle, Holland Flower Board, InterRhone, InterLoire, Intersnack, Jaillance, Jean Stalaven, Lejaby, L’Oreal, Pineau Board, Unilever Detergents, Vigor, Vim,Yves Rocher, |
| Durable Goods | Arc International, Atlas, Butagaz, Chevrolet, Cusinella, Gaz de France, Grosfillex, Heytens, LG, Panasonic, Primagaz , Renault, Saab, Varilux, Volvo |
| Services | Banque Postale, Banque Populaire, Britanny Ferries, Carte Bleue/Visa, Center Parcs , Cie des Alpes, Fox Pathé Europe, GMF, Imagin'R, La Mondiale, Lastminute.com, Mutuelles Bleues, Natixis, Parc Astérix, Pierre et Vacances, Previades, Société Générale, Sofinco, Lastminute.com, Swiss Life, TPS, Stage Entertainment, |
| Retail | 8 à Huit, Atlas, Botanic, Century 21, Etam, Euromaster, Grand Optical, Guilde des Orfèvres, Intersport, Julien Dorcel, La Halle , Lynx Optique Midas, Norauto, Marionnaud, Mr Bricolage, Nocibé, ORPI, Plein Ciel, Simply Market , Vetura, Yves Rocher |
| Healthcare | BMS, Glaxo Laboratoires Boiron, Merck, OCP, Polivé/dodie, |
| B to B, Industry | ADL Partners, AFNIC, Bacou Dalloz, Brink's, cc Hubwho , CapGemini Cizac, Gaz de France ,Gefco, INPI, ProBTP, Osiatis, Sage |
| Corporate/Charity | Essilor, Ligue Contre le Cancer, Minefi, Prévention Routière, |
Other than Selection Practice areas:
- Process Audit, Agency Contracts and Compensation:
Analysis and structuring. VT Efficiency performs complete review of client-agency working process and financial agreements including performance-based remuneration, all designed to add value.
- "Before the brief" Consulting
Communication Audit, Brand & Communication Architecture, Brand positioning & Communication Strategy, Process Audit, Brief Optimization, Roster development
- Mergers and Acquisitions:
M&A, Private Placement/corporate Consulting for the Communications Industry. VT Scan / Results International Consulting France, member of Results International Consulting worldwide network, is dedicated to fast developing companies of the Communications Industry. helping them to improve their offer for better clients service. It provides corporate finance consultancy for external growth strategy and projects: acquisitions, mergers, fund-raising, capital restructuring, IPO, Corporate Consulting.
- Relationship Assessment:
VT Scan is the exclusive French licensee for the APRAIS® system, a unique online marketing communication consultancy for managing the advertiser / communication agencies relationships. It helps evaluate both agency and client performance and identify any areas for improvement before they become relationship threatening. The APRAIS® system provides also a fair, flexible and customizable tool for measuring performance based remuneration and valuable benchmarking data.
- Training
Tailor-made courses and workshops to improve performance on issues such as : relationship management, brief development, with a focus on digital.
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