Philosophy & Competitive Advantages
All companies seek to develop best in class customer and consumer marketing departments resources, suppliers and capabilities to deliver top and bottom-line GROWTH - The marketing resource levers we help to refine and finesse:
◉Insight and measurement – Consumer, Product and Customer.
◉The Right Resources and Suppliers for task – Internal and External:
◎Insight research and data mining and Communications testing.
◎Product – NPD and Design (Naming and Packaging)
◎Media – ATL, BTL, Online, Mobile, Experience, Social, Sponsorship, Influencer, Publisher etc.
◎Creative - ATL, BTL, Online, Mobile, Retail, Experience, Production, Transcreation and fulfilment.
◎Technology – AdTech, MarTech and Marketing Automation (DAM and MRM).
◎People skills.
◉Resources management – Internal and External:
◎Ways of working and decision making.
◎Marketing and supplier KPI’s, Governance and control.
◎People – skills and Training.
◎Marketing budget planning, setting, benchmarks and management.
◎Marketing performance reporting.
Trade Organizations
Association of National Advertisers, Inc. (United States)Incorporated Society of British Advertisers (United Kingdom)
Institute of Practitioners in Advertising (United Kingdom)
The Chartered Institute of Purchasing & Supply (CIPS)
World Federation of Advertisers (Belgium)