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Best Retail Ads of the Month
1
Argos - Argos Spring
Connie and Trevor, iconic Argos mascots, are back to showcase a range of unexpected, but desirable products, building on the brand platform - ‘There’s More To Argos’.
| Title | Argos Spring |
| Agency | T&Pm |
| Campaign | Argos Spring |
| Advertiser | Argos |
| Brand | Argos |
| Date of First Broadcast/Publication | 2024 / 5 |
| Business Sector | Department Stores, Supermarkets |
| Story | Argos have released a new campaign starring their iconic brand mascots, Connie and Trevor, who have returned to showcase a range of unexpected Argos products, which help customers get lost in the moment. In the lead film, we follow a mystery chef creating a masterpiece in a high-end kitchen to the iconic track ‘Battle Without Honor Or Humanity' from Kill Bill. As the film progresses, Trevor is revealed to be the culinary master, inspired by the kitchen equipment Argos puts at his disposal. Channelling his inner Marco Pierre White, Trevor pulls out all the stops to create his masterpiece. Which comes as quite a surprise to a bewildered Connie. The story continues to build on Argos’s brand platform - ‘There’s More To Argos’ - which launched last year to showcase the range of unexpected and desirable products the retailer offers. Positioning Argos as a destination for quality and style, as well as great value. Developed by T&Pm, the film was directed by AirCastle and animated by ETC, with the characters voiced by People Just Do Nothing’s Ruth Bratt and This Country’s Charlie Cooper. |
| Media Type | Television |
| Length | |
| Audio Post Production | Grand Central Recording Studios |
| Offline Editing | The Assembly Rooms |
| Editing Company | The Assembly Rooms |
| Agency | Panusard T. |
| PM | Panusard T. |
| Executive Creative Director | Toby Allen |
| Group Creative Director | Matthew Moreland |
| Group Creative Director | Chris Clarke |
| Creative Team | Jane Reader |
| Strategy Director | Matt Linnett |
| Strategist | Isabel Day |
| Head of Integrated Production | Charles Crisp |
| Senior Producer | Sam Ramsey |
| Designer | Mara Vojnovic |
| Designer | Ben Fry |
| Production Company | Smuggler |
| Director | Aircastle |
| Managing Director | Fergus Brown |
| Managing Director | Lucy Kelly |
| Producer | Jason Scanlon |
| Production Manager | Georgie Dale |
| Production Manager | Ellie Sanders Wright |
| Director of Photography (DOP) | Joe Douglas |
| Production Designer | Olly Williams |
| Editor | Eve Ashwell |
| Production | Jason Wallis @ Electric Theatre Collective |
| Production | KR Studios Film Post |
| Special Effects / VFX | Dean Robinson |
| Creative Director | Dean Robinson |
| CG Lead | Jack Powell |
| CG Lead | Andras Ormos |
| Colorist | Jason Wallis |
| Executive Producer | Vic Lovejoy |
| Producer | Amie Kingsnorth |
| Sound Engineer | Munzie Thind |
| Chief Executive Officer (CEO) | Sarah Golding |
| Head Of Planning | Rebecca Munds |
| Client Director | Stephanie Trowbridge |
| Account Director | Alex Fitzsimons |
| Agency Account Manager | Sasha Ford |
| Motion Design Lead | Gil Peres |
| Retoucher | Robert McDonald |
| Business Affairs | Ada Chroyska |
| Business Affairs | Elisa De Martini |
| Business Affairs | Poppy Peck |
| Business Affairs | Rachel Swallow |
| Assistant Director | Tony Fernandes |
| Editor | Tamara Ishida |
| Editing Producer | Phoebe Armstrong-Beaver |
| Special Effects / VFX | Scott Ryan |
| Audio | Katie Miles |
| Music Supervision | Sixty Four Music |
| Music Supervision | Anne Booty |
2
IGA - BBQ time is sacred!
IGA reminds us that BBQ time - the moments we spend enjoying food with friends and family - is precious.
| Title | BBQ time is sacred! |
| Agency | SID LEE MONTREAL |
| Campaign | BBQ time is sacred! |
| Advertiser | IGA |
| Brand | IGA |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Philosophy | Subscribers Only |
| Media Type | Television |
| Length | |
3
Domino's - High 4-Wraps
Domino's comes with up with a catchy way to introduce its new lunchtime offering - a tasty $4 lunch menu!
| Title | High 4-Wraps |
| Agency | VCCP |
| Campaign | Domino’s Lunch - High4 |
| Advertiser | Domino's Pizza |
| Brand | Domino's |
| Posted | April 2024 |
| Business Sector | Restaurants & Fast Food |
| Media Type | Television |
| Length | |
| Music Supervision | Finger Music |
| Media Agency | Havas Media Network UK |
| Executive Creative Director | David Masterman |
| Creative Team | Austin Richards |
| Creative Team | Adam Arber |
| Business Director | Claire Fleet |
| Account Director | Natalina Robarts |
| Head Of Planning | Ross Cameron |
| Agency TV Producer | Alessia Small |
| Production Company | Biscuit |
| Director | Clay Weiner |
| Editor | Mark Edinoff |
| Executive Producer | Hanna Bayatti |
| Producer | Polly Du Plessis |
| Post | Absolute |
| VFX Producer | Sally Heath |
| VFX Producer | Kayleigh Macdonald |
| Director of Photography (DOP) | Daniel Bronks |
| Production Manager | Sam Somers |
| Production Assistant | Louise Flood |
| Colorist | Matt Turner |
| Food Stylist | Rob Morris |
| Music Supervision | John Murrell |
| Music Supervision | Chris Phelps |
| Director of Marketing | Harry Dromley |
| Campaign Manager | Matt Reed |
| Senior Media Planner | Kerry Morrow |
| Managing Partner | Jessica Aspinal |
| Account Manager | Lily Sherston |
| Producer | Sally Archer |
| Special Effects / VFX | Phil Oldham |
| Audio Post | Parv Thind |
| Senior Planner | Nathan Velayudhan |
4
KFC x Cheetos - New Crunchin' Cheese from KFC
A combination we never knew we needed! KFC and Cheetos are teaming up as partners in crunch with KFC's new 'Crunchin' Cheese' offering.
| Title | New Crunchin' Cheese from KFC |
| Agency | TBWA\RAAD |
| Campaign | Crunchin' Cheese |
| Advertiser | KFC x Cheetos |
| Brand | KFC x Cheetos |
| Date of First Broadcast/Publication | 2024 / 4 |
| Business Sector | Restaurants & Fast Food |
| Story | KFC has a reputation for pushing boundaries, and this collaboration with Cheetos is no exception. Teaming up with Cheetos, renowned for its bold and exciting flavors, KFC has created a fusion that's larger than life – guaranteed to leave consumers craving more. Imagine the crunchiest collaboration yet: where Original meets Crunchin' Cheese in the Colonel's Kitchen. It's a flavor showdown like no other, with Colonel Sanders and Chester the Cheetah leading the charge. Picture it: Flavor vs. Flavor. Crunch against Crunch. This tantalizing partnership is more than just a meal; it's a sensory explosion. With Finger Lickin' Good at its heart, KFC X Cheetos delivers a mouthwatering experience that defies expectations. This isn't just food; it's an event. What started with a series of teaser films and social media executions to build excitement – unveiling the iconic characters Colonel Sanders and Chester the Cheetah coming together – quickly evolved into a fully-fledged 360-degree campaign including TVC, digital, and OOH touchpoints that are captivating the audience. KFC Arabia and Cheetos are officially #PartnersInCrunch, and the results are nothing short of extraordinary. Buckle up – your taste buds are in for a wild ride! |
| Media Type | Television |
| Length | |
| Chief Creative Officer | Walid Kanaan |
| Managing Director | Joe Lahham |
| Executive Creative Director | Frederico Roberto |
| Creative Director | Rodrigo Scapolan |
| Strategic Planner | Ramez Rahal |
| Account Director | Richard Rao |
| Executive Digital Director | Rony Skaf |
| Senior Producer | Natasha Oneto |
| Senior Producer | Abir Hanna |
| Producer | Alia Fakha |
| Social Copywriter | Sanele Ngubane |
| Senior Director | Diogo Seibert |
| Copywriter | Farida Abdel Aal |
| Account Director | Ahmed Hamza |
| Head of Content | Tony Kayouka |
| Senior Account Executive | George Oghgassian |
| Account Executive | Layla Adib |
| Social Media Manager | Hamza Khan |
| Social Media Executive | Rayan Hilal |
| Social Media Executive | Carol Younan |
| Digital Account Executive | Karim El Khoury |
| Digital Account Executive | Diala Toska |
| Manager of Communications | Romy Abdelnour |
| Communications Senior Director | Lea Moufarej |
| Content Creator | Ahmed Abouelnour |
| Finalizing | Kalaiselvan Mariyappna |
| Finalizing | Sugan Jeevarathinam |
| Finishing Coordinator | Steve Guiragossian |
| Graphic Designer | Dheepu Peter |
| Graphic Designer | Binoy Samuel |
| Designer | Smithesh Krishnan |
| Digital Design Lead | Leo Paul |
| Finishing Coordinator | Mike Thomas |
| Content Creator | Abdulrahman Hany |
| Retoucher | Girish Salpaya |
5
Currys - No Distractions
Tech retailer, Currys, showcases the lengths its expert colleagues will go to avoid football distractions, whilst assisting customers in choosing the perfect TV.
| Title | No Distractions |
| Agency | AMV BBDO |
| Campaign | No Distractions |
| Advertiser | Currys |
| Brand | Currys |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Philosophy | Subscribers Only |
| Media Type | Television |
| Length | |
| Production Company | Nice Shirt Films |
| Offline Editing | Tenthree |
| Advertising Manager | ..n R...l Subscribers Only |
| Advertising Manager | A....ng La.....er Subscribers Only |
| Advertising Manager | M...in B...e Subscribers Only |
| Advertising Manager | U..a K...l Subscribers Only |
| Chief Creative Officer | N..k H...ey Subscribers Only |
| Chief Creative Officer | D..e We....nd Subscribers Only |
| Creative Director | J...my T...e Subscribers Only |
| Creative Director | D..e We....nd Subscribers Only |
| Creative Team | A...ia C...fe Subscribers Only |
| Creative Team | L....ns Gr....er Subscribers Only |
| Planning Team | ..m Wi....ms Subscribers Only |
| Planning Team | S...er T...or Subscribers Only |
| Account Management Team | A..x B..d Subscribers Only |
| Account Management Team | J...y W...e Subscribers Only |
| Account Management Team | J...s Br.....ey Subscribers Only |
| Account Management Team | ..o H....nd Subscribers Only |
| Agency Producer | T...h R....ll Subscribers Only |
| Agency Producer | R..y E..s Subscribers Only |
| Media Agency | S...k F....ry Subscribers Only |
| Media Team | K...ir B...n Subscribers Only |
| Media Team | ..i M...e Subscribers Only |
| Media Team | O...ia C...s Subscribers Only |
| Media Team | V....an K..g Subscribers Only |
| Production Company | ..d S....os Subscribers Only |
| Director | G..g B..l Subscribers Only |
| Producer | R....rd M...in Subscribers Only |
| Offline Editor | Q..n Wi....ms Subscribers Only |
| Post Production | N..8 Subscribers Only |
| Post Production | ..d S....os Subscribers Only |
| Audio Post Production | N..8 Subscribers Only |
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