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This section is brought to you by our partner ACT Responsible. ACT stands for Advertising Commununity Together. Their mission is to unite the advertising industry around social responsibility and sustainable development, and share good practices.
The best in public interest and CSR communications globally
1
Prost8 - Prostate Cancer-2
Many avoid the prostate cancer check because they believe it involves a finger up their backside. However, in reality, it only requires a blood test taken from the arm. The campaign aims to visually address this misconception.
| Title | Prostate Cancer-2 |
| Agency | TBWA\Manchester |
| Campaign | The Other Prostate Check |
| Advertiser | Prost8 |
| Brand | Prost8 |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Outdoor/Out of Home |
| Art Director | ..m H...es Subscribers Only |
| Copywriter | G...n Sc......eld Subscribers Only |
| Executive Creative Director | G..y F....tt Subscribers Only |
| Executive Creative Director | L..a N....ls Subscribers Only |
| Photographer | T...or O...ga Subscribers Only |
2
Greenpeace - Ocean
Pollution, deforestation, and burning fossil fuels damage thousands of species and entire ecosystems. The campaign lets the victims speak for themselves. To stand up against these harmful human activities, we also need to equip ourselves with the spirit to fight.
| Title | Ocean |
| Agency | BBDO Chile |
| Campaign | Fuck you |
| Advertiser | Greenpeace |
| Brand | Greenpeace |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | |
| Executive Creative Director | Fr.....co C...da Subscribers Only |
| Executive Creative Director | A...ro B...er Subscribers Only |
| Art Director | S...io A...a Subscribers Only |
| Art Director | J....in T..o Subscribers Only |
| Creative Director | M...�as Es....na Subscribers Only |
| Creative Supervisor | C...OS B....OS Subscribers Only |
| Copywriter | J...e Ab....ba Subscribers Only |
| Copywriter | M...AS PA....AL Subscribers Only |
3
Robert Capa Contemporary Photography Center - 1943
"I hope to stay unemployed as a war photographer till the end of my life," said Robert Capa. Sadly, it's proven that his century-old photo still resonates today, as conflicts continue to escalate worldwide.
| Title | 1943 |
| Agency | INNOCEAN Europe |
| Campaign | Capa vs War |
| Advertiser | Robert Capa Contemporary Photography Centre |
| Brand | Robert Capa Contemporary Photography Center |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Story | Subscribers Only |
| Philosophy | Subscribers Only |
| Media Type | |
| Length | |
| Photographer | R...rt C..a Subscribers Only |
| Advertising Manager | K...ösi O....ya Subscribers Only |
| Chief Creative Officer | G....el M....r Subscribers Only |
| Executive Creative Director | R....do W...f Subscribers Only |
| Art Supervisor | M..o C...ea H..k Subscribers Only |
| Art Director | A...on He.....es Subscribers Only |
| Copywriter | A..l Fo....ne Subscribers Only |
| Art Director | L..s Gar........riños Subscribers Only |
| MOTION DESIGN | C...os S...rez Subscribers Only |
| Group Director | J...gen Zi....ke Subscribers Only |
4
Fundació Vicki Bernadet - 30 years carrying those afternoons with her uncle
Campaign titles: 23 years carrying what happened in that changing room; 30 years carrying those afternoons with her uncle; 46 years carrying those games in his office. Stop the Child Sexual Abuse.
| Title | 30 years carrying those afternoons with her uncle |
| Agency | Ogilvy Spain |
| Campaign | Baggage |
| Advertiser | Fundació Vicki Bernadet |
| Brand | Fundació Vicki Bernadet |
| Date of First Broadcast/Publication | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Poster |
| Executive Creative Director | N...ia Fe.....dez Subscribers Only |
| Photographer | ..p �...la Subscribers Only |
| Executive Creative Director | G....el G...ía ..l ..o Subscribers Only |
| Creative Director | E....ue Al.....var Subscribers Only |
| Copywriter | M...el M...os Subscribers Only |
| Art Director | L...a G....ío Subscribers Only |
| Production Company | O....eno Subscribers Only |
5
Tier im Recht - Eye-catching Cat (English Translation)
Attention is money. Attention is life. It's your decision how to spend your attention, just as you decide how to spend your money and live your life. Animal rights deserve as much attention as Donald Trump.
| Title | Eye-catching Cat (English Translation) |
| Brief | In August 2023, Donald Trump became the first ex-president in US history to be officially impeached – in several cases. The resulting media hype was used to promote the message: animal rights deserve as much attention as Donald Trump. The ad with the eye-catching cat was placed in several newspapers and magazines in the matching editorial environment. |
| Agency | Ruf Lanz Werbeagentur |
| Campaign | Animal rights deserve as much attention as Donald Trump |
| Advertiser | Foundation Tier im Recht |
| Brand | Tier im Recht |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | |
| Creative Director | M...us ..f Subscribers Only |
| Art Director | Is....le H...er Subscribers Only |
| Art Director | D..e Sch......erg Subscribers Only |
| Copywriter | M...us ..f Subscribers Only |
| Account Executive | G..n M...o J..n Subscribers Only |
| CGI | Is....le H...er Subscribers Only |
| CGI | M....�le As....nn Subscribers Only |
| Client Supervisor | G...i Bo....er Subscribers Only |
| Client Supervisor | Ch.....ne K...zli Subscribers Only |
| Account Executive | K...n M...r Subscribers Only |
| Client Supervisor | J...lle ..w Subscribers Only |
EDITOR'S PICK
in partnership with
+1
Tony Stacey Centre for Veterans Care - Left
Loneliness of old people in the medical centre often peaks during holidays, when families gather. Visit those who need companionship the most. That's the nature of the holidays.
| Title | Left |
| Agency | Klick Health |
| Campaign | #LightTHEIRWay |
| Advertiser | Tony Stacey Centre for Veterans Care |
| Brand | Tony Stacey Centre for Veterans Care |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | |
| Chief Creative Officer | R..h L..y Subscribers Only |
| Executive Creative Director | Be....do R...ro Subscribers Only |
| Group Creative Director | ..y Fo.....to Subscribers Only |
| Art Supervisor | K..e Ma....an Subscribers Only |
| Copy Supervisor | Kr....ne B...n Subscribers Only |
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Senior Interaction Designer - Truck & Emerging Tech (Onsite)
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